How important is music in advertising ? 11/2015
Publié : dim. 22 nov. 2015, 13:18
How important is music in advertising?
November 12, 2015
From the 40s scat singer Cab Calloway to the 60s singer-songwriter Roy Orbison, the Rolling Stones, the rapper Q-Tip and last year’s X Factor runner-up, Fleur East. What unites them is that they are all providing the music that advertisers hope will lift their commercials above much of the banal Christmas fare. This year’s contest pits Calloway and East as unlikely rivals as their music helps sell the festive offerings of Waitrose and Asda respectively.
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