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The Relationship Between Brands And Music Needs To Evolve 05/2017

Publié : lun. 29 mai 2017, 12:23
par shadow's lisa
The Relationship Between Brands And Music Needs To Evolve

By Andy Walsh - 05.25.17


Modern partnerships between marketers and artists should go far beyond just a song in an ad.


Music is what anthropologists call a “cultural universal.” It’s one of the few constants across the diverse cultures of the world that is practiced and celebrated in every society.
And while it manifests differently across a wide range of industries and cultural disciplines, there is no denying the huge role it plays in people’s lives, the passion it evokes, and the emotion it can communicate, even breaking down language barriers.





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