How Hit Songs in Commercials Might Be Making You Shop More 01/2018
Publié : sam. 27 janv. 2018, 12:09
How Hit Songs in Commercials Might Be Making You Shop More
1/10/2018 by Colin Stutz
According to a study, popular syncs are proven to boost consumer engagement -- but experts say how these songs are used is just as important.
Popular song syncs are a staple of modern advertisement, but it turns out these commercial uses benefit more than just good vibes -- they increase viewers' attention, emotion and memory by 20 percent and deliver a significant rise in effectiveness over multiple viewings.
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