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Music & Sound - How to Keep Your Brand Sounding Fresh in 2026

16/01/2026


LBB’s Abi Lightfoot hears from music and sound experts [Will Rosati, Sean Mahoney, Dan Pritikin, Joe Philips, Ben Leeves, Torben Brüggemann, Jack Whitney & Stuart Allen-Hynd] as they share their non-negotiables and top tips for brands looking to move beyond sonic cliches, and leverage sound as a creative and commercial differentiator


Content is coming at audiences from more directions than ever, and brands are constantly searching for ways to cut through the noise and implant themselves in the minds and buying behaviours of consumers. In spite of this, the ‘skip’ button has never held so much power, and the ability to swipe past something that doesn’t provoke interest within a matter of seconds is a sign that brands need to capture attention, and fast.

So, how can you keep your brand sounding fresh in 2026?

LBB asked music and sound experts for the crucial yet non-obvious steps that a brand should take in order to move beyond audio cliches and embrace sound as a creative and commercial differentiator in the year ahead and beyond.

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